Communications Guide for Startups
Prexl, Lydia
(28.11.2022)
Produktnummer:
9783739832180
Verlag: UVK
Author: Prexl, Lydia
ISBN: 978-3-7398-3218-0
Erscheinungsdatum: 28.11.2022
Verlag: UVK
Author: Prexl, Lydia
ISBN: 978-3-7398-3218-0
Erscheinungsdatum: 28.11.2022
Produktinformationen "Communications Guide for Startups"
Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.
Biographie - Prexl, Lydia
Lydia Prexl has been responsible for corporate communications at startups since 2019. For Getsafe, she built the communications function from the ground up; in 2022 she joined Unzer as Director of Communications. Before that, she worked as a communicator for numerous other companies.| Hauptlesemotive: | Optimieren |
|---|---|
| Nebenlesemotive: | Verstehen |
| Produktart: | Taschenbuch |
| Produktform: | Taschenbuch |
Anmelden