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Handbuch Product Ownership

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9783428192007

Handbuch Product Ownership

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Product number: 9783428192007
Publisher:
Product information "Handbuch Product Ownership"
  • VAT: 7 %
  • Product form: Paperback
  • Product type: Paperback
  • Reading mood: Understand
The handbook »Product Ownership« presents modern product management in marketing in all its important facets. The standard work is now available in its eighth edition. It still follows the guiding principle of demanding practical orientation with a detailed content structure, numerous illustrations and many case studies. The target readership is made up of newcomers to the subject matter, career starters, students and participants in ambitious further education.

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