How to research trends - Revised edition

Name: How to research trends - Revised edition
Price: 32.99 EUR
Availability: InStock
Author: Els, Dragt
ISBN: 978-90-6369-682-5

Els, Dragt (09.11.2023)

BIS Publishers

32,99 €

Sofort verfügbar, Lieferzeit 1-3 Werktage

Produktnummer: 9789063696825
Verlag: BIS Publishers
Autor: Els, Dragt
ISBN: 978-90-6369-682-5
Veröffentlichung: 09.11.2023

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Produktinformationen "How to research trends - Revised edition"

Verlag: BIS Publishers
Autor: Els, Dragt
ISBN: 978-90-6369-682-5
Veröffentlichung: 09.11.2023
Produktform: Taschenbuch
Umfang: 200 Seiten
Maße: 1800 x 2300 (B/H)
Sprache: englisch
Auflage: 1
MwSt: 7 %

"Welcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future, using trend research as your compass. Take a deep dive into the future with this book as your trusty companion. ""How to Research Trends"" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyze trend spots, and apply insights to kickstart innovation. This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and the futures consciousness model from the University of Finland. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings. Interviews with professionals that provide insights on how to implement trends. Various activities and tools to be used individually or in a team. A dedicated chapter on how to set up your own trend practice within your organisation."

Biografie – Els, Dragt

Els, Dragt

Els Dragt is an independent trainer, lecturer, researcher, and author with over 20 years of experience. Her main focus lies on human-centered innovation. She has published several research-related books, including "Dare to Ask" (BIS Publishers).

Themen:

Marktforschung Trendforschung Innovation langfristig planen Betriebswirtschaft Zukunft

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