Dietrich Mateschitz: Wings for People and Ideas
Viechtbauer, Volker
(17.10.2023)
Produktnummer:
9783967041293
Verlag: Die Gestalten Verlag
Author: Viechtbauer, Volker
ISBN: 978-3-96704-129-3
Erscheinungsdatum: 17.10.2023
Verlag: Die Gestalten Verlag
Author: Viechtbauer, Volker
ISBN: 978-3-96704-129-3
Erscheinungsdatum: 17.10.2023
Produktinformationen "Dietrich Mateschitz: Wings for People and Ideas"
From the outside, logotherapy and Red Bull seem to have little in common. Yet both worlds are based on the same principles: freedom, self-responsibility, and an unwavering creative drive. Volker Viechtbauer, long-time confidant of Dietrich Mateschitz, shows us how Frankl's humanism aligns with the Red Bull founder’s philosophy of life. With this, he not only provides insight into the culture of Red Bull, but also highlights how Frankl laid the foundation for purpose- and talent-oriented entrepreneurship and a modern working world defined by self-responsibility.
| Hauptlesemotive: | Verstehen |
|---|---|
| Produktart: | Buch gebunden |
| Produktform: | Hardcover |
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